The Solo Aging Market is hard to define but flushed with boundless business potential..
A significant demographic change that came about from the boomer lifestyle is the dramatic increase in the number of people living alone. Due to lifestyle preferences, the Baby Boomers have higher divorce rates, some remained single for life, and many had no children at all.
These circumstances have altered traditional values embraced by the previous generations. Family units made up of a mother, father, children all living together and helping each other out now shift to an extended, larger community such as friends, neighbors, and other constituents.
The aging alone market is the fastest growing senior population on the planet. At one point, the cohort was considered "hidden in plain sight." But no more, thanks to news worthy articles and journalists. Solo boomers significantly influence the senior housing, home care, and senior service markets more than any other.
Attract the Aging Alone Prospects Using Captivating Content
Invite potential residents and clients in the larger community to learn how to prepare for aging alone. My tried and true presentation materials, group coaching series, and educational classes will guide your prospects on how to plan for the years ahead.
Most adults are stressed and troubled when they lack healthy lifestyles, social connection and engagement, have a limited number of close friends, and an inadequate support system nearby. I have taught many individuals the steps and strategies to age well independently. At the end of all sessions, participants are armed with knowledge, confidence, and certainty.
Experience the magic of consistent and recurring touch points with potential clients. According to top performance in sales prospecting research, it takes an average of 8 touches to get an initial meeting (or other conversion) with a new prospect. My ongoing instructional and coaching sessions will keep prospective clients coming back!
The Solo Aging Master Group Coaching will give members, your potential clients and residents, the needed information to age well when living alone. Participants will create a social network when they sign up for and participate in the solo aging group coaching series. Imagine how effective this marketing strategy will be--the prospective clients and residents will see you and your service as an integral part of their support system. Talk about an enduring influence!
Target Boomers Living Alone
Senior housing developers must give solo residents the amenities they have in their homes, their neighborhoods, and in their larger community..
Become the solo ager's living preference over staying in their homes. Offer these amenities and watch them gravitate to your communities:
Privacy, self-directed, and self-managed care and lifestyles.
“To live in a place filled with lifestyle preferences they like and want” and “to be near friends and a family of their making.”
Offer resources and services adults need to lead a healthy and independent life.
Encourage social connections and fulfilling lives to offset isolation, loneliness, and a sense of solitary.
Offer shared living and roommate options.
Provide online learning mechanisms that build new skills and mentoring opportunities.
Produce part-time job opportunities onsite and within the larger communities.
Make available self-directed services which empowers the solo senior with responsibility for managing all aspects of service delivery in a person-centered planning process.
Deliver co-housing amenities and pocket neighborhood approaches.
Encourage shared chores, meal planning, and gardening amongst the residents.
The belief of community-centered living will encourage solo agers to embrace the important principles of social interaction that not only combat isolation but can also shift in how we care for and interact with each other. This shift can then lead to the elimination of institutional thinking and design. The success of the community-centered lifestyles starts by tapping into the different interests and needs of all the residents and those in the larger community.
Let's promote community-centered living because social isolation is unhealthy. When people are allowed and encouraged to choose from an assortment of hobbies, clubs, lectures, learning, mentoring, and part-time work, then personal journeys can continue to shape individuals into the people they want to be as they age.